Web Site Purposes

Type	Who	How / Design
Make money: (Not art, not ego, might inform, really about $)	Corporations Non Profits Small Business	Professional, user friendly (quick loading, easy to navigate). Lots of opportunity to spend $$$$.
Information/Educate/ Convince (Not art, not ego, mostly inform, generally not about $)	Corporate (Intranets), education, special interest, political, religious, social interest (pro life vs choice)	Fewer rules. Focus on content delivery. Easy to navigate.
Ego	Personal web pages, fan sites, some opinion sites. If it is not making money or selling advertising…probably ego site.	Rules? What rules?
Restraint and Only Necessary Elements

Site / Target Audience

Site	Target Audience
Business site	Current customers: order status, price verify, place new order. Potential customers: Sell them on your product (ease of navigation, search ability, ease in ordering, convincing sales pitch……) Investors: Growth profitability stats.
Nonprofit Site	Activists Information seekers: fence sitters, true believers, opposition. Everyone is a potential donor: convince why you need supporting and make it easy.
Informational Site	Students, information seekers and the curious: Organize in best way possible. Easy to find and navigate. Lots of competition out there. It is possible/likely that this is part of a corporate site doing a semi-public service and is therefore a reflection on the company. Apoorly designed site might make the info suspect.
Opinion Sites	Anyone who holds an opinion for or against you. What do you think is important in design?
Ego Sites	Who is the audience?